Is what you offer complex, technical, or difficult to explain?

Do you struggle to analyze or interpret your data?

Is your product or process new, and not concisely expressed
using traditional terms or models?
 

Clarity Information Design works closely with our clients to put their information goals into perspective. We develop effective strategies for organizing and communicating your data, your product, your insights, your value to the communities who need you.

Partnering with Clarity will refine the concepts and assumptions behind what you are doing, simplify your message, and help others understand your value. The concepts and ideas behind your message are critical; without clarity of concept even the best possible execution will not have the greatest possible impact in achieving your goals.
 

Work as a team

We love to consult experts in other areas when we need to, and we work with the best to achieve your goals. We rely on good project management when working with others, and we will provide this service with whoever comprises your project team.

Brian J Sherman, Founder

Brian (a.k.a. Sherm) brings together analytical, left-brain thinking and intuitive, right-brain artistry to create meaningful solutions to design challenges. He understands business or operational objectives and translates them into pragmatic and original creative direction. Brian gets excited about exploring new ideas in service of practical results.

As Executive Producer, Graphic Design at SFO Museum, from 2004 until 2011, Brian raised the profile of SFO Museum by focusing on branding issues, which resulted in a new name and logo, and internet presence, which resulted in creation of a new website operated by staff Curators using a CMS. He was responsible for all graphic design of the exhibitions, as well as photography, website, and IT issues. Prior to joining SFO Museum, Brian spent six years working for design studios, non-profits, corporations, and small businesses throughout the Bay Area. At the University of California, Berkeley, Brian edited academic journal submissions by Geophysicists who were non-native English speakers, and purchased materials to build instruments for satellites. He was Design and Development Engineer at Ford Motor Co. in Dearborn, MI, where he tested prototype vehicles, practiced good Project Management techniques and opened new channels of communication between engineering teams.

Brian earned a bachelor's of science in Mechanical Engineering from the University of Michigan, Ann Arbor. He complimented his education with a bachelor's of fine art from the California College of the Arts, San Francisco. He attends myriad seminars and professional working groups in the Bay Area related to green energy and design, web development, graphic design, and is a member of the AIGA and IxDA.